Decision makers across every CRE sector
Every month: more than 80,000 sessions and 160,000 page views, with about two pages per visit. Propmodo Daily has more than 50,000 subscribers and a 40% average open rate. The Wednesday Playbook edition goes to the full list.
Named one of the top real estate newsletters to sponsor by beehiiv.
"What I like about Propmodo is that you don't get the lazy story. The writers are smart about the topics they address."
Phil Mobley, National Director of Office Analytics, CoStar Group
"Propmodo is my personal 'tip of the spear' for all real estate trend identification and market research."
Bryan J. Coop, Executive Vice President, BXP Boston Properties
"Propmodo's content is bold, innovative and relevant and they consistently deliver profound insights."
Allison Ballard, Director of Strategy, CORT
"Propmodo is a critical component of the real estate ecosystem... educating the industry and serving as its advocate."
Aaron Block, Co-Founder and Managing Director, MetaProp
Introducing Propmodo Playbook
Each week, Propmodo Playbook covers one business problem owners and operators are responsible for, with a resource we make for the sponsor that collects leads for six months. It replaces our Technology Week series, with the same weekly rhythm and a broader set of topics. Fourteen topics, each covered two to four times in 2027 from a new angle, with one sponsor per week. Pick yours to see its dates. Don't see your topic? Contact us for a custom solution.
Our editors cover how leading owners approach the topic, with a real operator on the record.
A checklist, benchmarks, operator playbook or planning tool, gated in your article. You get the leads for six months.
Your takeover of the Wednesday Playbook edition of Propmodo Daily, sent to our full list of 50,000+ subscribers.
A 30-minute live stream on LinkedIn and YouTube between a Propmodo editor and one of your executives. We write the questions and run the promotion.
Your Playbook week, in the inbox and on the site
Simplified layouts. Everything outlined in red is yours.
- 1Your logo at the top of the Wednesday Playbook edition, sent to our full list of 50,000+ subscribers.
- 2Your sponsored article, featured in the email.
- 3Your advertorial: your logo, message and call to action.
- 4A poll question. Responses and email addresses go to you.
- 5Your banners: the 1420x280 site header, 300x600 sidebar and 300x250 in-post, plus 970x250 and 728x90 where they fit. A week sitewide, then six months around your article.
- 6"Presented by" with your logo at the top of the article.
- 7Your Playbook resource, gated after the second paragraph. Leads go to you for six months.
We do the heavy lifting
From booking to your results report, here's what happens, and the little we need from you. Plus how our monthly webinars run.
- 01Book your week
Pick a Playbook week or webinar seat and sign. Your category is yours for that week.
- 02Kickoff call
About four weeks out, a 30-minute call to agree on your article's angle and your resource's format.
- 03Send your assets
Two weeks out: your logo, banners, advertorial copy and poll question. We write your article; you review it.
- 04Your week runs
Our lead story and operator Q&A, your article and resource, the Wednesday takeover and your banners.
- 05Leads arrive
Leads from your resource and poll land in your report as they come in, for six months.
- 06Results report
A shared Google Sheet with every placement’s numbers, your leads and poll responses, updated through your six months.
- Your logo (SVG or PNG)
- Banner files in the sizes listed
- 50 to 100 words of advertorial copy and a link
- One poll question
- 30 minutes with your expert for your article
- Your sponsored article, written by our editors
- Your gated Playbook resource, designed with your logo
- The lead story and operator Q&A around your topic
- The Wednesday email and all promotion
- Your results report
Owners and operators come for a real conversation with their peers, and every sponsor still helps shape it.
- Moderator
- A Propmodo editor runs the conversation.
- Panel
- Your executive, one or two non-competing co-sponsors, and one or two owners or operators.
- Prep
- A short prep call with the moderator, where every sponsor helps shape the talking points.
- Format
- One hour, live, with audience Q&A.
- After
- A recap article on propmodo.com, and every registrant goes to you.
43 Playbook weeks and 12 webinars
Every week of 2027 has a named Playbook topic, except holiday weeks. One webinar a month, with two or three equal co-sponsors who don't compete with each other. Filter by your topic to see where you fit.
Find the right placement in three steps
Your recommendations update as you choose.
01What's your goal?
02What do you sell?
03Budget and timing
Your best options
Unlock pricing to see what each option costs, then send us your plan and we'll put together a proposal with exact dates.
Every product, by what it does for you
Grouped by stage of the buyer journey, from getting seen to capturing leads.
Stay in front of our readers all year
Six partnership spots for 2027. Partners choose their dates before the calendar opens to everyone, stay visible between campaigns, and pay less for everything they add.
Partner benefits apply for the 2027 calendar year. Banners run in rotation with each week's Playbook sponsor.
À la carte pricing
Every placement and add-on in one place, at 2027 rates in USD. Book any item on its own, or combine them into a campaign.